Alumni portfolios

  • Node A: Anthony Goldschmidt

Anthony Goldschmidt

Biography 

Anthony Goldschmidt is founder and president of Intralink Film Graphic Design, an industry-leading creative motion picture marketing company. A pioneer in integrated movie marketing, Intralink creates corporate branding identities, print, and audio-visual campaigns for domestic and international motion picture releases, theatrical home entertainment, and network cable television.

Born in New York, Goldschmidt earned a Bachelor of Fine Arts from Washington University in 1965 and a Master of Fine Arts from Yale University in 1967. After beginning his career as an art director at J. Walter Thompson in New York, he moved to California, where he worked at Warner Bros. as a production assistant on several motion pictures.

Goldschmidt left Warner Bros. in 1971 to form Anthony Goldschmidt Graphic Design. As an independent designer, his work included the branding and marketing materials for Great Western United Corporation, the books of poet Rod McKuen, and all the financial and corporate materials for 20th Century Fox Film Corporation.

In 1979, Goldschmidt founded Intralink Film Graphic Design, the first creative design group to offer integrated print and audio-visual materials for motion picture marketing campaigns. Intralink’s groundbreaking approach to motion graphics, main title design, and iconic print images put it at the forefront of the industry. Projects include campaigns for E.T., Blazing Saddles, Apollo 13, The Color Purple, Rain Man, The Da Vinci Code, Sex In The City, and the Batman franchise. Goldschmidt’s most recent project was the design and branding of the 84th Academy Awards.

Goldschmidt received the Hollywood Reporter 1999 Key Art Lifetime Achievement Award, which recognizes the best in motion picture advertising. Other honors include 9 CLIO Awards, 10 Art Directors Club of Los Angeles Awards, 26 Golden Trailer Awards, 6 Graphis Gold Awards, and numerous Key Art Awards.