Doug Powell

Doug Powell, BFA88

As a designer and studio lead at IBM, Doug Powell is helping to build the vision for IBM Design, a global effort to bring design into one of the largest and most successful companies in the world.

Before joining IBM in 2013, Powell was an independent designer, strategist, and entrepreneur leading successful projects for a wide range of clients and collaborative partners in health and nutrition, including the Robert Wood Johnson Foundation, LifeScan, and PepsiCo. He recently served as consulting creative director for HealthSimple, working in close collaboration with the Johnson & Johnson global design team.

Powell is the past national president of the AIGA, the professional association for design. With more than 25,000 members, AIGA is the largest and most established design organization in the country, boasting 67 local chapters and more than 200 student groups. Powell has been a leading force in the emerging field of social design and was a key figure in the launch of Design for Good, the AIGA initiative to ignite, amplify, and accelerate design-driven social change.

A 1988 graduate of the School of Art, Powell returned to Washington University in fall 2013 to serve as guest facilitator of the Sam Fox School's Interaction Design Initiative workshops. He is a lecturer, commentator, and thought leader on design issues, having programmed and presented at a variety of national conferences and forums, including the Bright Ideas series on Minnesota Public Radio, the 2011 Transform Conference organized by the Mayo Clinic's Center for Innovation, the 2011 AIGA Gain Conference, and the 2012 TEDx Art Center Design for Social Impact conference. His work has been featured in a number of books, including most recently The Designer As... Author, Producer, Activist, Entrepreneur, Curator and Collaborator: New Models for Communicating by Steven McCarthy.